Real results, with the screenshots to prove it
No stock testimonials, no vague “we improved rankings” claims. Every case study here shows the actual starting point, what was done, and the real numbers afterward.
Competing Against Global Travel Platforms on Specific, High-Intent Searches
Access Nepal Tour and Trekking, Kathmandu— in-house SEO specialist role
The situation
Access Nepal Tour and Trekking competes in one of the most saturated travel categories on the internet, Nepal trekking and wildlife tours, against large global platforms like TripAdvisor and Viator, not just other local agencies. Many of the site’s most bookable individual treks and tours had no dedicated page built around how people actually search for them.
What I did
Built dedicated, keyword-targeted pages for specific treks instead of relying on one broad tour page, including the Kori Trek pages shown below. Tracked the domain’s Authority Score and organic traffic climb in Semrush as that content matured, and kept watch on indexing, redirects, and average ranking position directly inside Rank Math. The Kori Trek page went on to get cited in Google’s AI Overview and reached the #1 spot on Bing for “kori trek,” both built around the specific questions searchers actually ask, cost, route, and itinerary, instead of generic marketing copy.
Authority Score: 12 (June 2025)
Authority Score: 18 (September 2025)
Cited in Google’s AI Overview for “wildlife tour in nepal”
#1 on Bing for “Kori Trek”
Rank Math stats: clicks, average position, and redirects tracked over time
Building This Site’s SEO From Scratch, in Public
sandipankhadka.com.np (This Website)
The situation
This site started with nothing behind it: no published content, no structured data, and no local SEO setup. The first three months in Google Search Console reflect that, just 4 clicks and 25 impressions total, with an average position of around 20 for the handful of queries it showed up for at all.
What I did
Built a full content cluster strategy starting with pillar posts on local SEO and SEO careers in Nepal, and added Person, Service, and FAQPage schema across key pages. Rebuilt the blog section to pull posts dynamically from the WordPress REST API with working pagination, fixed Core Web Vitals issues including render-blocking fonts and image-driven layout shift, and restructured permalinks into a proper /blog/ hierarchy with 301 redirects so nothing broke along the way. As new pages got indexed, impressions jumped into the thousands while average position briefly dropped into the 80s, the normal dip while fresh content finds its footing in Google’s results. From there, consistent publishing and technical fixes pulled average position down to 6.2 with real clicks following it, and Semrush now shows actual referring domains and backlinks building up the domain’s Authority Score.
May 2025 Google Search Console performance graph showing early clicks and impressions for sandipankhadka.com.np”
October 2026 Google Search Console performance graph showing clicks and impressions for sandipankhadka.com.np”
A note on these numbers: every result shown here is real, drawn directly from Google Search Console, or analytics tools like Semrush or Ahrefs. Screenshots are shared with permission. Results vary by industry, competition, and starting point, past results aren’t a guarantee of future ones, but they are genuinely what happened.
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